This is perhaps one of the first important commission Peter Max had in 1963, he was 26 years old by then and starting his career in illustration.
In September of 1962, Max started a small Manhattan arts studio with friend Tom Daly, The Daly & Max Studio. Daly and Max were joined by friend and mentor Don Rubbo, and the three worked as a group on books and advertising. In 1963, Daly, Max and Rubbo did the illustration, design and color for Helga Sandburg's (the daughter of poet Carl Sandburg) children's book Joel and the Wild Goose. (from Wikipedia). Although his name was not on the business, Don Rubbo played a major part and the three worked as a group on books and advertising; he was known as the ampersand in Daly & MAX. Mr. Rubbo passed away in 1979, his son Donald and wife Cheryl Lynne Rubbo are leading experts in mind-body medicine ( http://www.cultivatechi.com/about/index.html)
HARD COVER ARTWORK
INTERIOR PAGES (samples)
LAST PAGE WITH ALL CREDITS FOR THE DALY AND MAX STUDIO, New York.